Bringing Romance to Premium Ice Cream
Mildberry developed the packaging adaptation for "Magnat Kisses," a romantic sub-line of Unilever’s premier ice cream brand. Departing from the core brand's traditional dark, indulgent aesthetic, the updated visual design introduced vibrant colors and playfulness to appeal to a younger demographic. The resulting packaging successfully balanced the brand’s signature premium perception with a lighter, emotion-driven appeal that stood out in impulse freezers.