Mildberry Cloud is an open partnership of senior professionals.
Each partner has held senior roles at leading companies and managed complex projects. For every project, we bring together the partners whose experience fits the task — and the people you meet are the people who do the work.
The partnership keeps growing, adding expertise across markets, communication channels, and both offline and online environments. Milan is home; our partners work around the world.
Oleg Beriev
Italy
Brand strategy, business transformation
Founder of Mildberry. Has built and run businesses in China, the UK, Belgium, Italy, the UAE and the CIS. Works as strategic consultant, board member and project leader on brand launches and business transformations. Believes the essential fits on a single page.
Two decades of campaigns for McDonald’s, KFC, Mercedes-Benz, Volkswagen, Mars and Nestlé across Asia and Europe. Former C-suite at BBDO, where she ran PepsiCo’s 26-market program across more than 40 teams. Equally at home with start-ups and early-stage ventures.
Twenty years of leadership in retail and FMCG — strategy, digital transformation, brand development, CRM and customer experience. Executive and board-level roles across Europe and Asia. Certified ICF business coach for senior executives.
Thirty years as agency partner and creative director, from launching B&Q in China and Korea to brand work for Nestlé, Diageo and Heineken. Consultant to the Design Council, public speaker and honorary visiting lecturer. An early adopter who now builds AI into his creative method.
Builds AI ecosystems on agent-based and LLM solutions, focused on operational change and safe deployment. Twenty years across MarTech, EdTech, FinTech, LegalTech, FMCG and consumer digital. CDTO at ITHub. Author of frameworks used by leading companies; Effie and Digital Leader awards.
Twenty years in retail, brand strategy and market development. Has led full retail rebrandings — store design, identity, the whole customer journey. Opened more than 50 stores across formats, launched private-label brands and loyalty programs.
Thirty years in branding, communications and corporate identity, across transport, technology, retail, finance and industry. Helps organizations define who they are and align what they do with what they say. Holds that a brand is not what you say but what you consistently do.
Twenty years in sales, trade marketing and retail transformation with leading FMCG and retail companies. Builds national sales systems, large field operations and data-driven B2B products. Turns positioning into commercial mechanics — routes to market, promotion, category growth.
Thirty years across FMCG (Mars, Rothmans, Smirnoff, Carlsberg), IT and media, biotechnology, advertising and retail, in roles from VP to CEO. Led the launch of the first magnetic 3D bioprinter, used in experiments on the ISS. Author of three marketing books; a certified composer who writes for symphony orchestra.