Creating a complex structural gift set inspired by European winter architecture and tea traditions.
Mildberry developed a premium New Year gift package for Lipton, focusing on structural engineering to deliver an interactive unboxing experience. We designed a transformer box that opens to reveal six house-shaped flavor modules inspired by classic European holiday architecture. By integrating a traditional samovar graphic element into the design, the visual identity harmoniously blended cultural tea cues with seasonal storytelling, establishing Lipton as a standout holiday gift choice.