Transforming everyday tea into a sophisticated dessert experience
Continuing our long-standing partnership with Unilever, Mildberry designed the updated packaging system for Lipton's premium fruit and herbal tea line in pyramid bags. Featuring over twenty distinct black and green tea blends – from Blueberry Muffin and Mint Chocolate to Raspberry & Passionfruit and Plum & Rose Petals – the range redefines everyday tea drinking as a sophisticated dessert experience.
The redesigned packaging brings these rich flavor combinations to life with dynamic, appetite-appealing visuals that highlight product indulgence while maintaining high shelf visibility and clear line navigation across a vast retail portfolio.