Creating a limited-edition packaging line and city guide for football fans.
Mildberry designed a limited-edition Cornetto range for Unilever to drive summer demand during the 2018 World Cup. We built a vibrant design system that linked distinct flavor profiles to iconic footballing nations, using expressive imagery of international fans to capture the emotional energy of the tournament. To extend the brand experience beyond the freezer, Mildberry also created a custom city map distributed across key retail channels, featuring curated walking routes, historical trivia, and branded ice cream stops, delivering a unified product and tourist experience across the city.